Description

Newsletter Reports and Retargeting Addon GPL

Newsletter Reports and Retargeting Addon GPL – adds analysis and retargeting tools for your mail marketing campaigns.

Newsletter Reports and Retargeting Addon GPL Overview:

The Reports Addon for Newsletter adds analysis and retargeting tools for your mail marketing campaigns. Reports Addon works on the set of data collected by the core statistic component of Newsletter and it converts them in charts, subscriber subsets and other statistics.

How to access the report panels

Both with the free and premium versions of Newsletter, you can access all the data by clicking on the button “statistics”, which is located next to the sent campaigns. Clearly, when you install Reports, that button leads to a different reporting panel, where you can find quite a lot of detailed information about your campaigns.

Using Reports: 4 essential indicators

When you send a campaign, there are several indicators that are useful to understand the degree of success of your email marketing:

• the number of targeted subscribers
• the number of subscribers who opened the newsletter
• the number of subscribers who clicked one or more links in your newsletter
• the reactivity, which is the ration between the number of subscribers who opened the newsletter and the number of subscribers who engaged with your content by clicking one or more links (CTOR)

When you’re sending out a campaign, usually you want to have as many clicks as possible. The indicators mentioned help you to understand what you need to improve. For example, a low number of opens means the subject of your campaign is not engaging enough. A low value of reactivity means your campaign content is not triggering the subscriber to click and continue to your site, e-commerce or affiliate site.

Of course, if your goal is only to send out information for your subscribers to read, the click and reactivity numbers could be irrelevant for you. As a general rule, it is recommended to provide some links to bring the subscriber to your site where more detailed content should be available.

Errors and cancellations

If an error occurs while sending a campaign to a specific subscriber, it will be saved and displayed here. You can see all the affected subscribers on the Subscriber details panel (read below). Cancellations generated by the campaign are tracked where possible: it’s a measure to understand if a specific campaign is triggering the removal from your list (and then you should check the possible reasons).

Table of clicked URLs

All the links clicked in your newsletter are tracked. The Clicked URLs table collects all URLs which have received at least one click and reports the number of unique clicks by subscribers. If a subscriber clicks twice on a link, only one click is reported. Hence, the reported number is the number of targeted subscribers which clicked that link.

Details down to subscriber level

With the Reports addon, you can check the behavior subscriber by subscriber: delivery errors, opens and clicks. Just open the statistics of a sent campaign and click on the button “subscriber details” under the “reach” info. There is an option to export that list with every detail or filter by delivery status.

Moreover, the Reports Addon adds even statistical information on the single subscriber profile. You can see all the emails sent to a subscriber with their status, by visiting the subscriber’s editing panel